Competing with the big boys
We were buying a pool fence, and like everyone else I checked around the prices. It was clear that the local hardware shop (Abbott Supply) was a little cheaper and closer (less trouble for
Marketing 101 What’s your point of Difference?
Consider this example: What is the price difference between a Holden and a Mercedes– Double? More? If people just bought on price Mercedes would never sell a single car! So why buy a Mercedes,